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 Post subject: Asda Funds Festive Lights Amnesty
PostPosted: Fri Jan 27, 2012 1:13 pm 
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Over the past few years, our festive messages have been centred around the safety of decorative lighting. We have been encouraging householders to consider the age and condition of their festive lights before reusing them and then, if they are in a satisfactory condition, to use them safely. Our Christmas lighting leaflet has been widely distributed over the past three seasons, including through ASDA Living stores. The leaflet informs consumers about the various factors concerning decorative lighting they should take into account in order to minimise the risk of electric shock and fire. We are delighted to say that ASDA has been very supportive of this aspect of our consumer safety campaigning. Indeed, last November, ASDA ran a ‘Christmas lights amnesty’ in partnership with us in their Living stores. The aim of the amnesty was to provide their customers with an opportunity to part-exchange old lighting sets that were either in poor condition or no longer had the packaging or safety information, for new, safer and more environmentally-friendly sets. ASDA offered a trade-in deal which enabled their customers to purchase new LED lighting sets at a discount when bringing in their old sets for disposal. This resulted in tens of thousands of sets of lights being replaced during the amnesty weekend in late November. We are indebted to ASDA for their support with this initiative, and for their promotion of our electrical safety messages during the festive season and beyond. Their commitment to their customers’ safety and education are exemplary, and we hope that other major retailers will follow their lead.

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