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 Post subject: Plans Underway For Major Safety Campaign
PostPosted: Sat Jan 28, 2012 1:48 am 
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Electricity is an integral, but invisible, part of all our lives. So it's easy to forget just how powerful and dangerous it can be. This is why, four years ago, the Electrical Safety Council was launched with the aim, amongst other things, of raising public awareness of electrical safety issues. For decades, there have been increasing requirements in the UK Wiring Rules (BS 7671, formerly the IEE Wiring Regulations) to introduce an important (but largely unknown to the public) electrical safety device - the residual current device or RCD - into buildings. And those in electrical installation industry have embraced the change because they know that RCD protection can help save lives and to some extent prevent electrical fires. Since mid-2008, there has been a requirement in the UK Wiring Rules to provide RCD protection for virtually every socket-outlet and circuit in homes as part of a new installation, major rewire or replacement of a consumer unit. But even the most optimistic estimates suggest that, as yet, only 25% of consumer units in the UK include an adequate level of RCD protection. We want to dramatically increase ownership – and habitual use – of RCDs, in much the same way as has been done for smoke detectors. While the fundamental message of the campaign is simple, achieving our objective of increasing RCD protection in UK homes by 10% over the next 5 years will be a major challenge. Our primary target audience will be consumers who put themselves at greater risk of electrocution by using mains-powered equipment for improving their homes and maintaining their gardens – without RCD protection. A campaign of this nature requires a range of approaches, from partnership marketing with retail outlets through to engaging national media and working closely with electrical contractors who support our aims. To register your support or to find out more about the RCD campaign, visit our website or email [email protected]

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